With the specific range that is wide and shallow, Welkoop wants to offer customers the opportunity to experience the real outdoors. An assortment policy is pursued based on category management, in which four main groups are used: Animal & Welfare, Plant & Care, Working in the garden and Enjoying in the garden. Within these groups, a distinction is made between various subcategories such as growth and flowering, animal nutrition, landscaping, professional agricultural package and recreation. The private labels Landgoed (garden products), Kenner (pet food) and Robusto (job products) underline the distinctive character of the formula.
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